Deckers Outdoor Corporation

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Associate Manager, Retention Marketing - HOKA ONE ONE, Teva, and Sanuk (Finance)



Job Title:  Associate Manager, Retention Marketing - HOKA ONE ONE, Teva, and Sanuk

Reports to: Manager, Omni Digital Marketing

Location:  Goleta, CA
 

The Role

  • The Retention Marketing Associate Manager is responsible for email marketing and customer segmentation strategies to maximize engagement, retention, and lifetime value
  • The Retention Marketing Associate Manager will support the HOKA ONE ONE, Teva, and Sanuk footwear brands to drive DTC and retail partner revenues in North America
  • An excellent candidate for this role is comfortable with Email Service Provider (ESP) tools and digital marketing analytics while being naturally inquisitive about consumer behavior

Your Impact

The primary functions of this role, include but are not limited to:

Strategic planning for CRM marketing support of key product launches and brand moments

Defining email audience segmentation to maximize personalized consumer journeys and lifetime value

Optimizing CRM campaigns through rigorous and hypothesis-drive AB testing Managing an agile team of 1 – 2 Email Marketing Coordinators

Who You Are

  • A meaningful communicator with a demonstrated ability to drive complicated projects with limited oversight
  • A detail-oriented champion who leads by example with meticulous organization
  • A compelling presenter who can deliver campaign performance results in a digestible way

We'd love to hear from people with

  • Passion for CRM marketing, eCommerce and digital analytics
  • Demonstrated success managing CRM strategy and tactics with 2 – 5 years of experience
  • Hands on experience with an Email Service Provider (ESP) tool such as Oracle Responsys
  • Familiarity with website analytics tools such as Google Analytics

What We'll Give You –

  • Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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