Digital Marketing Manager (R&D)

Stewart Information Services Corporation (NYSE-STC) is a global real estate services company, offering products and services through our direct operations, network of Stewart Trusted Providers™ and family of companies. From residential and commercial title insurance and closing and settlement services to specialized offerings for the mortgage industry, we offer the comprehensive service, deep expertise and solutions our customers need for any real estate transaction. At Stewart, we believe in building strong relationships – and these partnerships are the cornerstone of every closing, every transaction and every deal.

Job Summary:
The Digital Marketing Analyst is responsible for defining and implementing measurement strategies that align with marketing and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross channel performance reports with actionable insight. The role also involves conducting conversion optimization consultancies, with the aim of improving efficiency in clients' digital marketing strategies and increasing ROI.

Job Roles:
• Identifying client objectives and advising on suitable measurement strategies
• Benchmarking performance across all online channels and advising on KPIs
• Using methodical performance analysis to influence/support campaign strategies
• Developing custom marketing dashboard concepts for client reporting via Excel
• Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
• Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
• Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
• Performing ad-hoc analytics and conversion optimization consultancies and influencing conversion optimization strategies with solid analytical data
• Delivering regular reporting and analysis documentation to clients and presenting findings or test results in person or via conference calls
• Assisting in educating the benefits of digital marketing and the importance of online measurement & performance optimization
• Providing consultancy on campaign tagging and additional on-site tracking
• Spotting potential to implement innovative new methodologies and improve analytical procedure
• Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimization tests, both on-site and campaign based
• Collaborating with the design and development teams for on and off-site conversion optimization projects
• Collaborating with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required Role Specific Knowledge:
• Experience in working within a marketing/business intelligence environment
• High level of experience working with analytical software (e.g. Google Analytics, SiteCatalyst, Coremetrics, etc.)
• High level of experience in data analysis techniques and advanced Excel
• High level of experience working with Google Adwords and other paid search platforms
• Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations
• Experience in identifying and validating strategic and tactical marketing objectives
• High level of experience in measuring and analyzing online marketing campaigns including: organic and paid search, email, affiliate, display and social
• Experience in working with website optimization tools for A/B and multivariate testing, e.g.
• Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.

Education, Licensure, and Experience:
• Completion of an undergraduate degree in Business, Marketing, Digital Marketing or related field
• Minimum of 3 years of experience in data analytics which includes experience in marketing and digital marketing

Stewart. Real partners. Real possibilities.™ More information can be found at http://www.stewart.com, subscribe to the Stewart blog at http://blog.stewart.com or follow Stewart on Twitter® @stewarttitleco.

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