Search Engine Marketing Specialist (Marketing)
The SEM (Search Engine Marketing) Specialist is responsible for planning, implementing and managing campaign strategies, and presenting these strategic recommendations to management. This position is responsible for executing campaigns as well as working with internal teams.
Essential Duties & Responsibilities include, but are not limited, to the following:
Drive the execution of paid search/social campaigns, including, but not limited to Google AdWords and Bing Ads; responsible for all outcomes
Track and report on campaign results, data analysis and participate in weekly briefings
Responsible for all tactical execution and campaign audit
Ensure deliverables are met on time and on budget
Evaluate campaigns daily for performance and optimization
Monitor and optimize placements, keywords, bids, budgets, engagement, and other key metrics.
Analyze and report campaign data in order to track effectiveness
Actively work with internal teams to ensure campaign success based on KPls
Develop keyword builds and provide volume estimates
Ensure all accounts pace according to budget and goals (ROAS and % of profit)
Implement successful bidding strategies and effective keyword management.
Continually monitor, revise, and optimize ad text and placement as necessary. Work with Marketing team on campaign and promotional copy.
Work with Marketing team to execute landing page tests.
Work with Google representatives on various accounts to apply recommendations as deemed necessary.
Review and analyze company sites for areas that can be improved and optimized
Prepare detailed strategy reports
Identify powerful keywords to drive the most valuable search traffic
Using best practices, optimize the product data feeds using GoDataFeed in order to increase product discoverability within Google and Bing Shopping.
Work with Marketing team to configure sales, and promotions, and keyword strategies.
Test title tags and meta descriptions.
Advise marketing team on effective SEO content for blogs, websites and social media accounts
Develop link building strategies
Analyze keywords and SEO techniques used by competitors
Keep updated on best practice and algorithm changes to stay within search engine guidelines
Compile and present SEO guidelines as part of internal strategy
Performs other job duties as assigned
Strong interpersonal communication and ability to work autonomously while simultaneously collaborating effectively within a multidisciplinary team.
Must be organized, detail-oriented, comfortable working with numbers and analytical thinking, with clear and proven organizational skills
Ability to multi-task and meet deadlines while delivering flawless work
Must be able to dig deep into data to find insights, problems, and opportunities.
Bachelors' degree preferred. (Business, Marketing, Economics, or Finance a plus)
Google Analytics and AdWords certification required (Bing is a plus)
1-3 years experience managing paid search or display campaigns in a corporate or agency setting with variable budgets
Experience working with bid management platforms
Experience with Conversion Rate Optimization
High-level of comfort with Google Analytics
Advanced excel knowledge required
Excellent written and verbal communication skills
Exceptional critical thinking and analytical skills
Experience managing multiple high priority projects simultaneously
Copywriting experience preferred
Ability to adapt in a fast paced environment
Ability to improve current processes & define new structure
Ability to analyze, design, problem solve and possess technical job-related skills
Excellent written and oral communication skills
Completes projects on time and budget
Works to improve processes
Understands business implications of decisions
Demonstrates accuracy and thoroughness