Social Content, Downstream Strategic Marketing Senior Manager (Biotech)

About Us

Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history. As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine. Our purpose is to fuel confidence by helping people look better, feel better, and live better. We believe you do not have to choose between living life and making a living. Live your best life with Merz Aesthetics.

A Brief Overview

The Social Content Sr Manager supports strategic marketing downstream activities across all brands within the Merz Aesthetics product portfolio.

This role oversees the development, execution, and optimization of marketing strategies across various social content initiatives and partnerships to engage and grow online audiences for consumers and HCPs, enhancing brand visibility, and driving business results.

They work in close collaboration with Franchise Leads, Regional Marketing, Market Intelligence, Medical Affairs, Regulatory Affairs, Finance, GTO, and Global Professional Relations, among other key areas, to identify social strategies, customer insights, market trends, competitive intelligence opportunities, and business priorities to assure long-term business growth through strategic social content.

What you will do

• Social Content Creation: Develops and executes global social content strategies that align with each brand's objectives and target audience to drive awareness, engagement, lead generation, and conversions across organic and paid campaigns. Understands key trends and identifies opportunities for consistency across messaging and complimentary content to support growth of Merz Aesthetics leadership among HCPs and consumers.
• Social Campaign Management: Leads and project manages global cross-functional partners, agency teams and regions to execute social content campaigns. Manages content calendars to map out timing of various projects, maximizing impact of each campaign. Ensures timely delivery of all projects within predetermined milestones.
• Campaign Analytics and ROI: Develops benchmarks and ROI targets to monitor, analyze, and report on social content performance. Provide insights and recommendations to optimize content strategy based on data for organic and paid campaigns.
• Competition Management & Strategy Development: Responsible for gathering and analyzing data about key competitors in the social content aesthetics landscape to understand their strengths, weaknesses, market positioning, and strategies. Will use insights from competitive analysis to inform the development of unique social content strategies and tactics.
• Support to the Upstream Marketing Function: Supports Franchise Leads in the execution of impactful global new product launches in strict alignment and collaboration with the regional marketing teams. Provides support and input as needed, for defining product strategy and relevant recommendations of upstream activities to prepare for downstream execution.
• Collaboration: Actively works with cross-functional teams to translate high level strategies into actionable campaigns across various social mediums. Partners closely with regional marketing to gather input on localized needs and ensure strong alignment with product and company strategy. Manages external agencies to align on brand objectives and strategies that enhance creative social content to resonate with existing demos and target audiences. Builds relationships with influencers, brand ambassadors, and KOLs to increase brand penetration opportunities on social platforms.
• Budget Management: Ensures allocated funds related to social content projects are effectively invested to meet business strategic needs. Manages POs, invoicing, and optimization of budgeted funds across all projects.

Minimum Requirements:

• Bachelor of Arts (B.A.) in Marketing or equivalent of directly relevant experience
• 5+ years total aesthetic, pharmaceutical, consumer healthcare or medical device marketing experience, preferably in aesthetic medicine, cosmetics/skin care or dermatology

 Preferred Qualifications:

• Master's degree in related technical field.
• Sales experience an advantage

Technical & Functional Skills:

• Proven track record in marketing is required, including social content creation, strategic marketing, brand planning, new product launch, creative concept and campaign development, in-depth aesthetics customer knowledge, competition management and market research.
• Basic finance knowledge, including budget management and cost center responsibilities, understanding of key finance concepts, e.g. capital expenditures, working capital and cash flow
• Project Management experience
• Skilled in creating and fostering positive partnerships throughout an organization and able to navigate and influence successfully across levels and functions.
• Customer focused with a commitment to delivering trusted results.
• Demonstrated ability to put “insights into action”.
• Able to proactively identify opportunities and provide creative and resourceful solutions.
• Capacity to comprehend the interconnections and dynamics within complex systems and situations, adapt to changes, make informed decisions, and provide adequate solutions
• Strong communication and presentation skills, both written and verbal, with the ability to convey complex information to a broad audience in a clear, concise manner.
• Ability to manage conflicting points of view and arrive quickly at a solution that is in the best interests of the brand/business.
• Knowledge of multiple marketing disciplines, a strong marketing generalist with experience gained in an operative local marketing function as well as in a strategic headquarter function
• Fluent in English
• Additional languages appreciated

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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