Wilton Industries, Inc.
Market Intelligence & Analytics Analyst (R&D)
Wilton's Journey So Far
Wilton is Heritage US brand with a 90-year history of deep baking and decorating expertise with an historic focus in the craft channel.15 years of private equity (PE) ownership caused drastic changes to the business and its culture. Acquired by Dr. Oetker (family owned German conglomerate) as an expansion into the US market, 18 months after the acquisition, Dr. Oetker and the new Leadership are looking to define the future of Wilton brands to become the most important, influential and successful cake and dessert brands in the USA.
The Insights Analyst is responsible for compiling data into meaningful business insights and industry trends. Function works cross-functionally with groups such as Category Management, CBUs, Digital Marketing, and sales. Oversees the data processes across key customers to yield a series of sales, marketing and other reports including enterprise wide analytics for product, promotion, and pricing recommendations.
Syndicated POS Metrics | Consumer Panel Metrics | Net Sales | EBITA | Contribution Margin| Revenue to Target & Forecast | Innovation | Brand Awareness | Insights Delivered | Markets Engaged | Research Briefs Delivered
Education, Knowledge, Skills, and Abilities: