Sr. Director, Corporate Marketing (Finance)

eProductivity Software (ePS), is a leading global provider of industry-specific business and production software technology for the packaging and print industries. eProductivity's integrated and automated software offerings and point solutions are designed to enable revenue growth and drive operating and production efficiencies. With several offices worldwide and over thirty-years dedicated to delivering best-in-class technology to the packaging and printing industries, it is our deeply held philosophy that eProductivity Software succeeds when our customers thrive.

ePS operates as two independent business units (Print ePS and ePS Packaging) supported by shared corporate functions.

We are seeking an experienced and dynamic Sr. Director, Corporate Marketing to join ePS. This leadership role will oversee and guide the strategic corporate marketing efforts across both Print ePS and ePS Packaging business units. As a member of the leadership team, reporting to the CEO, the Sr. Director, Corporate Marketing will develop and execute high-impact marketing strategies that elevate our brand, drive global demand, and support the growth of our technology solutions across diverse markets.

This individual will have a proven track record of leading cross-functional teams, partnering closely with various stakeholders in Sales, Product, and Customer Success, while also driving our whitespace growth in established markets and new geographies and verticals. A successful candidate will have proven experience partnering with key stakeholders, and delivering integrated marketing programs that span marketing operations, digital, content, public relations, brand positioning, demand generation, events, and thought leadership.

We are seeking an influential leader who thrives in a fast-paced, global environment and has the ability to create synergies between business units to drive comprehensive corporate marketing strategies, while also identifying and appropriately tailoring the approach to meet the unique industry needs for each of the Print and Packaging business units.

KEY RESPONSIBILITIES:



Brand Strategy and Development

• Execute a comprehensive and consistent brand strategy that aligns with business objectives, resonates with the target audience, and differentiates ePS from our competitors.
• Promote a culture that nurtures innovation and allows fresh, creative ideas to thrive.

Strategic Leadership

• Lead the global corporate marketing strategy and execution, driving brand positioning, awareness, and thought leadership across both business units. Ensure marketing strategies align with corporate goals and business unit objectives.

Team Leadership & Development

• Foster a collaborative environment, ensuring that team members are aligned with organizational priorities and are empowered to deliver innovative marketing programs.
• Provide guidance on leadership development and ensure the team is constantly growing in skill and strategic thinking.
• Lead and manage a high-performance integrated marketing team, providing guidance and support in the execution of campaigns, digital marketing initiatives, and events.
• Ensure cross functional leadership, ensuring close and effective collaboration between the Corporate Marketing Team and the Product Marketing teams embedded in each of the Print and Packaging business units.

Public Relations Strategy

• Develop and implement creative PR strategies and build relationships with media and stakeholders to ensure effective execution.

Mergers and Acquisitions Integration

• Collaborate closely with leadership and cross-functional teams to integrate acquisitions seamlessly into the portfolio.
• Develop strategies to maximize synergies and capitalize on growth opportunities.
• Lead effective communication strategies internally and externally.

Digital Marketing Excellence

• Embrace technology to drive digital transformation initiatives and leverage digital platforms including generative AI, SEO, SEM, social media, and content marketing to enhance brand visibility, customer engagement, and lead generation efforts.

Champion a customer-centric approach

• Ensure the brand delivers exceptional value and aligns with a diverse customer base across all marketing material.
• Provide oversight for all marketing events to ensure consistency of brand message and effectiveness.

Develop scalable growth strategy

• Work in collaboration with the CEO, Head of Product, and CRO, set clear objectives and goals, research and define target audiences, develop marketing and communication strategies and measure adoption.
• Drive demand generation strategies that support the sales funnel, from awareness to conversion.
• Collaborate with Sales and Product teams to ensure alignment on go-to-market strategies, product launches, and customer engagement.

Budget Management & Resource Allocation

• Manage the global marketing budget, ensuring the effective allocation of resources across business units and initiatives.
• Make data-driven decisions to optimize spending and maximize impact.

Customer Acquisition

• Develop go-to-market strategies and work closely with the Leadership team to develop sales tools, collateral and training materials.
• Conduct market analysis and customer research and apply insights into these to identify challenges and opportunities for growth.

Analytics and Performance

• Utilize data-driven insights to identify trends, optimize marketing strategies, measure performance and drive continuous improvement across all marketing channels.
• Establish and monitor key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and programs.
• Provide actionable insights to improve performance and demonstrate the return on investment (ROI) for marketing efforts.

Collaboration and Stakeholder Management

• Build strong relationships with internal stakeholders, external partners, and agencies to align marketing efforts with broader business objectives.
• Prepare regular reports and presentations on marketing metrics for the CEO and participate in the quarterly and annual planning of the company's objectives.

Communication

• Ensure that both internal and external communication strategies are tailored to a global audience while maintaining a consistent brand voice and message.
• Oversee the execution of global communication strategies across different regions and markets.
• Partner with CEO and Head of HR to foster internal communication strategies that drive employee engagement, alignment with corporate objectives, and a strong company culture. Act as a key liaison to ensure that marketing initiatives resonate internally and align with the company's mission, vision, and values.
• Own the external corporate communications strategy, positioning the company as a global thought leader in technology. Develop and manage media relations, public relations campaigns, corporate announcements, and speaking engagements. Ensure that all external communications, from press releases to social media content, are aligned with the company's brand positioning and strategic business objectives.

QUALIFICATIONS:

• 10 years of progressive marketing leadership experience in corporate marketing, within a global high-growth, technology or SaaS organization.
• Proven track record in leading integrated marketing programs across multiple business units across the globe.
• Demonstrated success in scaling marketing strategies for global markets, with a deep understanding of digital marketing, brand management, and demand generation.
• Bachelor's degree in Marketing, Business Administration, or a related field required. MBA or advanced degree preferred. Executive or Chartered CMMP designation is a plus.
• Demonstrated success in developing and implementing innovative, results-driven marketing strategies that have accelerated business growth and enhanced brand equity.
• Enthusiastic and committed to excellence, innovation and the development of strategies that will shape the future of the organization.
• Strong understanding of digital marketing channels, analytics, and emerging trends.
• Experience leveraging digital platforms to drive brand awareness and customer engagement.
• Experience with HubSpot, SEMrush, Google Analytics, Pardot, SFDC strongly desired.
• Exceptional leadership and people management skills with experience building and developing high-performing teams, with effective collaboration across all functions and levels of the organization. Ability to inspire and motivate cross-functional teams towards shared goals.
• Proficiency in data analysis and the ability to translate insights into actionable strategies leveraging marketing technology and CRM systems.
• Ability to thrive in a fast-paced, dynamic environment with the ability to prioritize and manage multiple projects simultaneously.
• Effective time management skills, to ensure timely collaboration and execution with key stakeholders and team members are dispersed globally.
• Excellent verbal and written communication skills, with the ability to communicate complex ideas clearly and persuasively to both internal and external stakeholders.

At ePS, we are a global team that solves unique business challenges for our customers worldwide. We believe in and are committed to fostering an inclusive workplace where our rich diversity fuels continuous innovation and success, valuing everyone's expertise and unique perspective. Our commitment to our customers and to an inclusive culture will be evidenced through our actions, outcomes, and the quality of our products and services.

ePS - Empowering Packaging and Print!

eProductivity Software is an "Affirmative Action/EEO/Protected Veteran/Disabled Employer"

Equal Opportunity & Disability Accessibility Statement

eProductivity Software LLC (ePS) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one's employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination. EEO is the Law: http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf

ePS is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at talent.acquisition@epssw.com and will make determinations on such requests for accommodation or assistance on a case-by-case basis.

Pay Transparency Nondiscrimination Provision

ePS will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c).