Ad Strategist, Media Operations (Remote) (Biotech)
As part of the Media Operations team incumbent will be responsible for onboarding top tier brands & retailers onto the CoEx Platform and supporting those customers with all aspects of using CoEx for its marketing technology efforts. This includes, but is not limited to being responsible for own portfolio of campaigns from start to finish – including setup, launch, auditing, optimization, pacing, viewability, margin, and full budget delivery. Incumbent will also be trained in and work on some of Inmar's other digital products, such as our off-platform data offering, standalone analytics products, audience modeling, or data monetization.
Own a portfolio of programmatic campaigns
Set up and launch programmatic media campaigns
Optimize campaigns based on client KPIs and internal metrics
Monitor pacing based on client expectations to ensure full delivery
Audit campaign setups to ensure top tier quality
Manage a queue of campaign-related tasks from Account Managers through Salesforce
Respond to internal & customer emails in a timely manner regarding campaign changes, performance, optimizations, or pace
Support other Inmar products/processes
Onboard & offboard customers and partners into the CoEx platform
Manage off-platform data deals
Provide customers with stand-alone analytics
Monitor pixel activity across media & data partners
Work with our Audience Modeling and Segment Creation tools to support client requests
Bachelor's Degree in Marketing, Advertising, Communications, or an analytical or quantitative discipline
Understanding of digital campaign metrics such as conversions, pacing, CPA, Site views, CTR, viewability etc
Experience with ad serving solutions, tag management and operations.
Experience with regular reporting, collaborative strategic planning, and performance management
Occasional travel time
Experience with advertising technologies such as DMPs, ad servers, tag management, analytics tools, research tools, attribution modeling, etc
Continued desire to increase knowledge and skills around programmatic technology and digital media
Attention to detail: Able to pay close attention to small campaign details that may be detrimental if missed. Focusing on every piece of a campaign or process not just the whole.
Written Communication: Provides written client support to manufacturer brand and sales teams as well as retailer contacts by means of email and Microsoft Office documents.
Verbal Communication: Provides client support via phone and/or in-person to manufacturer brand and sales teams as well as to retailer contacts.
Analytical Thinking: Has the ability to ‘think outside the box' and come up with creative solutions for campaign optimizations and issues
Process Oriented: Able to handle a number of processes which need to be followed closely in order to maintain quality, manage a queue of tasks and respond to them promptly and accurately