National Sales Account Manager (Marketing)
We are seeking a motivated account executive to drive revenue growth and account management of Scripps' expanding multi-market Direct Response and Pay-for-Performance general market retail accounts. This role leverages Scripps' established processes to streamline national business operations, ensuring efficient collaboration between seller and buyers to achieve shared advertising objectives. The Account Executive will be responsible for securing and growing advertising revenue across Scripps' linear broadcast stations by cultivating and maintaining relationships with national clients while supporting Scripps' overall sales strategies. The position focuses on selling Scripps' enterprise portfolio, with particular emphasis on linear broadcast, digital, and CTV inventories, targeting national advertising agencies in the general market, direct response, and pay-for-performance categories.
WHAT YOU'LL DO
- Manage accounts across multiple markets with various national agencies
- Submit weekly performance reports to buyers to manage client expectations throughout campaigns
- Identify, develop and grow national broadcast revenue through relationship building with national agencies and advertisers
- Respond to availability and rate requests while keeping clients informed of Scripps offerings and market trends
- Develop strong relationships with key national and political agencies and advertisers
- Track sales activity KPIs to exceed ad sales revenue and profit goals
- Work alongside product leadership to implement revenue-generating products, data and services
- Negotiate advertising rates to maximize revenue share
- Upsell/cross-sell digital and CTV inventories to drive incremental revenue
- Prepare and present marketing proposals using qualitative and quantitative research
- Perform client services including avail presentations, account management, reconciliation, credit and collections, and package preparations
WHAT YOU'LL NEED
- BS/BA in related discipline preferred or equivalent years of experience
- Generally 3+ years of experience in related field preferred
WHAT YOU'LL BRING
- Established relationships with national advertisers and their agencies
- Strong understanding of television and national advertising trends
- Understanding of CTV and digital sales
- Ability to effectively manage a sales pipeline by engaging national accounts and agencies
- Strong negotiation skills
- Strong interpersonal communication skills
- Strong presentation skills
- Highly organized approach to managing high volume accounts
- Excellent analytical skills
- Proficiency in Microsoft Office applications
- Experience with Wide Orbit Traffic and Wide Orbit Media Sales preferred
- Experience with broadcast Pay for Performance (P4P) sales model
- Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limits
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COMPENSATION RANGE:
Annual Salary: $100,000.00 - 120000
ADDITIONAL BENEFITS:
A career path to grow your professional experiences
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
