Independence Blue Cross LLC
Community Development Specialist (Marketing)
Our organization is looking for dynamic individuals who love to learn, thrive on innovation, and are open to exploring new ways to achieve our goals. If this describes you, we want to speak with you. You can help us achieve our vision to lead nationally in innovating equitable whole-person health.
At Independence, everyone can feel valued, supported, and comfortable to be themselves. Our commitment to equity means that all associates have a fair opportunity to achieve their full potential. We put these principles into action every day by acting with integrity and respect. We stand together to speak out against injustice and to break down barriers to support a more inclusive and equitable workplace. Celebrating and embracing the diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.
The Community Development Specialist will support the implementation of innovative and engaging consumer experiences that advance the mission of Independence Blue Cross. The work will be critical for the smooth operation of the experiential and educational events and community outreach for the Government Markets Marketing department (Medicare and CHIP segments).
The Specialist will support strategies of engagement for the consumer audience (prospects, members and general community) and is responsible to execute marketing campaigns that successfully engage the target audience pre and post event in both digital and traditional media channels.
This individual will implement and deliver innovative programs and presentations that educate members and will be responsible for the project management and maintenance of status reports including campaign-level reporting and tracking of key performance indicators.