American Career College
Marketing Manager (Project Management)
The Marketing Manager plays a key role at the cross section of where our strategy meets implementation. They are primarily responsible for creating, deploying and measuring integrated marketing strategies through a mix of traditional and digital media channels to drive and support annual enrollment goals. This includes the development of advertising messaging for Social Media, SEM, Website, E-mail, print ads, radio, display ads, collateral and other marketing channels.
This role will manage and collaborate with external agency or vendor partners to achieve inquiry and student outcome goals that are within budget and quality parameters. In addition, key duties include monitoring and reporting inquiry volume, campaign optimization, budget management, invoice review and approval, testing opportunity research, competitor analysis, coordination and logistics for marketing asset development, photo, and commercial shoots. Additional responsibilities include the ability to work with Marketing Analytics Manager to analyze, prepare and publish data reports and other duties as assigned.