Kofax
Director, Field Marketing (Marketing)
Director Field Marketing
In this very strategic role you'll manage a team of 2 field marketers across our primary markets whilst leading and executing the field marketing and demand generation programs, including market expansion, pipeline targets and corporate financial goals. Partnering with sales, you'll be able to make a dramatic impact on the regional strategy to support our business goals by engaging prospects, delivering new opportunities, deciding how to accelerate the existing pipeline through the buyer's journey, and supporting customer retention.
You're experienced in driving lead generation, account-based marketing, channel marketing, pipeline development opportunities, and customer engagement and retention. You excel in developing and promoting relationships with sales, product marketing, corporate strategy, customer insights, and the growth marketing organization at large, people trust and respect your expertise and knowledge of marketing and the technology marketplace.
You have a natural inclination to align with business priorities and financial targets, excelling at measuring the effectiveness of marketing activities using the likes of SFCD, Eloqua, 6Sense etc. You'll have plenty of opportunity to demonstrate your advanced analytical and reporting skills, assessing strategies and campaigns and formulating data-driven insights whilst coordinating with the broader Growth Marketing and Strategy teams for improvements.
You love to use your strong project management skills and have the ability to think strategically, orchestrating many moving parts effortlessly, coordinating events including roadshows, webinars, networking events, conferences and trade shows.
As a people manager you excel in getting the best out of your team, you empower, lead, encourage and develop the talent in your team by conducting 1:1's, clearly communicating expectations and giving great feedback on how they can develop their skills and career.
We're looking for several years of hands-on field and partner marketing experience in the technology/software space. Is this you?
Let's talk about you and what you're looking for in your next role and how you can make an impact on our business.
Remote role to be based in USA or Canada.
While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business
Kofax, Inc. is an Equal Opportunity Employer M/F/Disability/Vets