SEO Specialist (Marketing)
Do you crave the freedom to grow and learn in your work environment with other upbeat career professionals? We do every day. Global Widget is a leading manufacturer of CBD and health and wellness products with one mission: to promote healthier lifestyles by delivering natural solutions to a global community.
How do we achieve that goal? Through collaboration with a close-knit group of individuals, ranging from engineers and accountants to marketing creatives and customer support specialists.
When you join our team, you not only get an up-close look into the booming CBD industry, but you also enter a work environment unlike any other in the Tampa Bay area.
Become part of the Global Widget team and enjoy unique perks and benefits:
- Health, vision and dental benefits
- Short-term, long-term and life insurance benefits
- 401k with match
- Paid time off
- Casual dress code
- Team building events
- Continuous opportunities for advancement
- Samples of premium CBD products
Position Summary/Objective
We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Specialist to join our Marketing team! As our SEO guru you will be responsible for planning, implementing, and executing our SEO strategy. Expanding our online presence is extremely important, so your position will play a huge role in driving digital growth and success. This highly specialized position includes website technology auditing, content optimization, strategy development, tactical execution as well as keyword research and competitive market analysis. This requires both the experience and expertise to craft strategy as well as the technical acumen to work with our development and content teams to implement changes.
Essential Functions
- Lead, develop and implement the SEO strategy for a portfolio of brands to further revenue and online visibility
- Carry out SEO/SEM functions, including: keyword research, site audits, organic search, content and architecture planning
- Collaborate with web developers and content managers to implement SEO optimization tactics
- Identify keyword opportunities and design plans to improve ranking for targeted keywords
- Recommend page load improvements
- Plan and execute on-page optimization strategies to achieve organic visibility
- Establish a backlink strategy for all brands
- Apply knowledge of technical SEO concepts such as: sitemaps, robot.txt, structured data, rich snippets
- Remain current with the latest SEO and digital marketing trends and best practices
- Own performance reporting and constant measurement of web optimization efforts and resulting impact
- Perform competitive analysis and implement proven methods of success
Required Education and Experience
- BS/BA in Marketing, Business or related field
- 3-5 years of experience planning and implementing a successful SEO strategy
- Familiarity with relevant research tools (SEMrush, ahrefs, Conductor, Screaming Frog, MOZ) and web analytics tools (Google Analytics, Google Search Console)
- In-depth knowledge of research principles and methods and experience in analyzing keyword data
- Critical thinking and problem-solving skills
- Analytical mindset with technical aptitude and the ability to work closely with development teams
- Experience leading and managing an SEO audit
- Knowledge of HTML (Elements, Status Codes, URLs/Links), CSS, JavaScript)
- Knowledge and Experience in mobile implementations (Responsive, m-dot )is a plus
