Hornblower Cruises and Events, LLC
Director of Regional Marketing, Great Lakes (Marketing)
City Experiences is seeking a Director of Regional Marketing, Great Lakes.
City Experiences' passion is to provide amazing experiences on land and water. Our 40- year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you're an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.
About the Opportunity:
The successful Director of Regional Marketing, Northeast will be responsible for driving sustainable, long term growth across the Northeast region's B2C and B2B demand through the execution of national initiatives and creation and execution of regional activity.
S/He is responsible for ensuring the delivery of best-in-class marketing by partnering closely with the Sr. Director of Regional Marketing to ensure that regional and local marketing efforts are fully leveraging Hornblower's marketing engine.
This position will serve as the regional/local “marketing hub” for both point of supply (port) and point of demand (guest) for all marketing functions (Brand, Strategy, Partnerships, Media, eCommerce, Communications, etc.), commercial services and regional operations.
This position will also serve as the regional executional arm of Cruises & Events Marketing organization for revenue-generating activities, building and activating regional/local port marketing plans, ensuring that local port marketing activity aligns with regional and fleet-wide marketing strategies.
This position will be temporarily remote. Once regulations permit the position will be based in one of Hornblower's officers and will maintain an occasional travel schedule within the region.
This person will be adaptable, dynamic, and embody City Experiences' RESPECT Service System.
Essential Duties & Responsibilities:
INTERNAL: Cruises & Events' Core Marketing Team (brand, product and revenue), Hornblower Group's Marketing Team (Portfolio Social Media Team, PR Team, Digital Team, Analytics Team), Port Teams (Sales and Operations).
EXTERNAL: Agency and Media Partners.
Planning Activities (30%)
Organizing Activities (20%)
Managing & Supporting Activities (40%)
Controlling Activities (10%)
In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.
Be the voice of the Guest in the region:
Develop port marketing capabilities:
Ensure that Hornblower Cruises & Events adopts the right Content for each market:
Work and collaborate on local and regional PR
Requirements & Qualifications:
The RESPECT Service System embodies City Experiences' mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
City Experiences is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and or/harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental) medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additional, City Experiences participates in the E-Verify program in certain locations.
Pursuant to applicable State and local laws, including but not limited to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.