Client Development Manager, Programmatic (Remote Opportunity) (Biotech)
As the Client Development Manager, Programmatic you will work in collaboration with sales and internal product teams to conceptualize and deliver quality, data-driven media plans that solve our clients' complex business and advertising/marketing problems. The ideal candidate will quickly create media plans that address both strategic and tactical account opportunities for our CPG and Agency clients. The Client Development Manager, Programmatic is uniquely positioned to influence direct revenue generation through its ability to interact with Sales, Product Marketing, Sales Enablement, and Client Services.
Work closely with the internal Client Development Directors (CDDs) on CPG clients' and media Agencies' Programmatic strategies
Develop recommendations that align with client KPIs; must be able to articulate and defend media plan proposals
Create compelling client-ready assets and presentation materials to motivate and inspire stakeholders, focusing on the clear communication of data-driven recommendations
Manage internal communications, garnering support and appropriate buy-in with cross-functional teams
Collaborate with Client Services and Product teams on product improvements that could deliver incremental value and/or upsell opportunities
Respond to Request For Proposals (RPFs) by creating strategic proposals based on advertisers' objectives, target audiences, and creative assets, etc.
Thoroughly understand client's strategic goals and objectives and translate how Inmar's products and solutions align with those objectives
Ensure the client understands the value of the services available or being received that leads to campaign renewal with increased value to the company
Obtain “expert” level understanding of Inmar programmatic media solutions, with the ability to act as solutions expert for CDD in client presentations
Maintain expertise and passion for the industry, technology, methodology, best practices, and regulations of relevance to the programmatic media product
Maintain and utilize current sales materials, as well as ongoing updates to products, tactics, features, etc.
Manage tracking of proposals, available inventories, and reporting capabilities
In consultation with sales, ensure accuracy of Salesforce.com data prior to and until media programs are executed
Support development and refinement of programmatic media product and sales materials (i.e. case studies) across Inmar cross-functional teams
Manage travel expenses and budgets, in-line with Inmar policies
Performs other duties as assigned
Bachelor's Degree in Communications, Marketing, Business, or related industry
Prior experience (or internship) at an advertising or media agency is preferred
Experience in data-driven strategic planning
Excellent written and verbal communication skills
Strong project management skills; acute attention to detail and organization
Ability to prioritize and manage multiple tasks requiring follow-up and meeting deadline(s); must thrive in a fast-paced, dynamic atmosphere
Proficiency with data sources and visualization tools
Proficient in Microsoft Office (Excel and PowerPoint, especially), Google Suite, and Salesforce
Adaptability: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
Emotional Intelligence: Possesses emotional self-awareness to identify and manage emotions, maintain composure through stress and anxiety, and recognize the emotional responses of others in order to understand the client's needs and adapt the message.
Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.
Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.
Influence: Uses appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
Negotiation: Effectively exploring alternatives and positions to reach outcomes that gain the support and acceptance of all parties.
While performing the duties of this job, the associate is:
As an Inmar Associate, you: