Digital Marketing Specialist I (Marketing)

Essential Duties and Responsibilities

• In conjunction with the Director of Marketing, plan and execute all digital marketing efforts, including SEO/SEM, social media, and display advertising campaigns
• Build and maintain First Federal's social media presence; respond to comments on social channels
• Optimize cost per lead and cost per click using Facebook Business Manager, Google AdWords, Google Analytics, etc.
• Manage and coordinate content for mortgage lender social media pages.
• Assist mortgage lenders with developing and creating individual marketing projects, as needed, in keeping with the bank's brand.
• Perform audience research, and build data driven target audience descriptions
• Plan, execute and optimize paid digital marketing efforts including (but not limited to)

Facebook, Instagram and LinkedIn ads, retargeting ads, and promoted posts

Google Pay Per Click

Display

Display Retargeting

• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm and execute new and creative growth strategies
• Plan, execute, and measure experiments, A/B testing and conversion tests
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Non-Essential Duties and Responsibilities

• Collaborate with Marketing Director, Media Specialist, and Graphic Designer to develop upcoming marketing campaigns.
• Work with the Media Specialist and Marketing Director to optimize and grow online presence.
• Provide support to Media Specialist in managing bank's external website.

 Qualifications Required

(Required education may be satisfied by experience and/or working knowledge)

Position requires a high school diploma and  3+ years' experience in managing digital marketing for a medium sized business to include social media management, performance, and growth marketing. 

Physical Requirements and Working Conditions

Sitting for extended periods of time, requires close visual acuity and the ability to work and operate computer applications and equipment including copy machine, telephone, scanner or other basic business equipment. Some nights and weekend work are required.

Qualifications Preferred

5 years of working experience in marketing and communications and Google Analytics and AdWords certified

Experience

Required

• 3 year(s): Managing digital marketing for a medium sized business to include social media management, performance, and growth marketing.

Skills

Required

• Social Media Experience

Preferred

• Communication
• Project Management

Behaviors

Preferred

• Team Player: Works well as a member of a group

Motivations

Preferred

• Goal Completion: Inspired to perform well by the completion of tasks
• Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

See job description