Watermark is looking for a Copywriter to help us create content that supports marketing programs. This person will create and edit copy that speaks to higher education administrators, who are our core clients and prospects. The ideal client has experience writing for this audience.
This role requires experience writing for blogs, demand-gen emails, email streams for sales, website copy, ebooks, case studies, press releases, and internal communications. Experience in SEO, creating and sharing brand and voice standards, and higher education preferred.
This role requires excellent writing skills, the ability to write quickly, juggle multiple projects at once, strong attention to detail, and copyediting. You should also be curious, constantly think about how you and the team can operate creatively and efficiently, know your way around an Oxford comma, and have a strong opinion about em-dashes vs. en-dashes.
The position requires excellent communication skills, collaboration, curiosity, and an ability to manage multiple projects simultaneously. You must be comfortable with ambiguity, an independent thinker, and able to get things done.
This role reports to the Sr. Manager, Content Marketing. Writing samples and/or a link to your writing portfolio are required upon applying for this position.
What you will be doing:
Plan and execute series of content, including blogs, email nurture, sales cadences, ebooks, product flyers, and more
Review existing case studies and update or rewrite based on new messaging, best practices
Audit all existing content and work collaboratively to remove outdated content, recommend new content, and identify gaps where we need more content
Write compelling emails, webinar content, and papers that will help drive awareness and consideration of our products
Write to improve conversion rates, via email, website, Chatbot, etc.
Interview clients, internal team members, industry experts, etc., for blogs, case studies, and other assets
Help write speeches, webinars, and other external presentations
Write press releases, internal communications, product information, website copy as needed
Write ongoing newsletters, digests, etc.
Report on the impact of content
Expected skills and experience:
2+ years B2B copywriting experience. Preferred experience in higher education institutions, edtech companies that serve higher education, or a higher-ed adjacent association or organization preferred but not required
Strong written communication skills, across multiple types of content projects listed above
Experience with style guides and documenting preferred voice, grammatical rules and standards
Consistency in voice across all platforms
Personable, collaborative, and accommodating, especially when working with clients
Strong organizational and project management skills and the ability to manage multiple projects at the same time
Ability to learn new concepts quickly
Ability to operate independently and solve problems efficiently
Familiarity with Google Suite including G-Mail; Asana or Smartsheet, Slack, and other similar or related tools.
Experience working in fast-paced, high growth environments, comfortable with ambiguity
Team player attitude with the ability to interact with sales, marketing, product, and client-facing stakeholders as well as our clients.
About the Marketing Team:
We're a team of demand generation-focused marketers facing a huge opportunity to sell new products into an established customer base and expand to new accounts. The higher education market needs our products, and the government is helping fund their transition to digital enablement. We sell the solutions that make the administration's jobs much easier, efficient, and transparent. We currently serve half of the total, finite addressable market, and are well-positioned to grow.
You will work with:
Digital Marketing: Responsible for executing, testing, and maintaining our website, paid search, and paid social advertising, SEO, and digital program optimization.
Marketing Operations: Responsible for creating campaign templates that show clear paths to revenue, enabling you to clearly understand what works, what doesn't. Creates and maintains our rich marketing technology stack, and sets up reliable, streamlined campaign reporting.
SDRs: Outsourced team that follows up on MQLs
Partner marketing staff from key technology and accreditation partners/organizations
Various internal stakeholders
Benefits and Perks
Flexible work schedule
Family Bonding Leave
Professional development reimbursement
Gym reimbursement through UHC
Health insurance plans
HSA/FSA (Dependent Care FSA )
Life and Accidental insurance
Short term disability
401 K with company matching
Subscription to CALM application
Employee referrals incentive
Watermark's mission is to put better data into the hands of administrators, faculty, and students everywhere to empower them to connect information and gain insights into learning that will drive meaningful improvements. Through its innovative educational intelligence system, Watermark supports over 1,600 institutions around the world in developing an intentional approach to learning so that they can leverage data for a more holistic view of learning, faculty and staff impact, and institutional quality.
For more information on Watermark, visit www.watermarkinsights.com.
Watermark is an equal opportunity employer and does not discriminate against an individual based on the individual's race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected characteristic or activity.