HEARST COMMUNICATIONS, INC.
Search Engine Marketing Strategist (Creative Design)
The SEM Strategist will work with our existing Search Engine Marketing team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day to day SEM strategy for clients. As part of the Search Engine Marketing Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, develop advertising creative, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must be posses organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
EDUCATION/EXPERIENCE:
A BA/BS Degree preferred. A minimum of one year of experience in a professional environment. Experience with Search Engine Marketing (Pay per click) is preferred, but not required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a detailed work ethic, be highly motivated, well organized and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Computer skills are required for this position. Mastery of MS Excel, Word, PowerPoint, Photoshop, needed. A strong understanding of HTML, CSS, Javascript, server side data and PHP is preferred but not required. Knowledge and experience with Google Adwords and Microsoft Ad Center is preferred but not required. Organizational skills and ability to manage multiple simultaneous projects and resources are required.