The Sixth Floor Museum at Dealey Plaza
Marketing Manager (Marketing)
The Sixth Floor Museum at Dealey Plaza is a nonprofit cultural institution located within a National Historical Landmark District in downtown Dallas. Housed within the historic former Texas School Book Depository, the Museum is one of the most visited historical site museums in Texas.Established in 1989 to mark the 25thanniversary of the assassination of President John F. Kennedy, the Museum was originally conceived as a temporary exhibition, and has since become fully accredited through the American Alliance of Museums.
The Museum is an important historic landmark for Dallas and the nation. It holds a significant place in the country's history as a site of remembrance, learning, reconciliation and healing. Through exhibitions and programs, the Museum maintains objectivity and credibility that is widely respected. Although the core exhibition,John F. Kennedy and the Memory of a Nation, centers on the events surrounding the assassination and its historical implications, the Museum's cross-curricular education programs examine key facets of President Kennedy's legacy, including civics and the need for a well-informed citizenry, artists who find inspiration in the story of President Kennedy, broadcast crisis news and journalism, the lasting influence of President Kennedy in popular culture, volunteerism and service, science, personal courage and leadership, the fight for civil rights, and social unrest of the 1960s. Institutional collections hold more than 90,000 objects and include news reels, home movies and photographs; a vibrant Oral History Project with over 2,000 oral histories from eyewitnesses, bystanders, community leaders and White House officials; ephemera related to the assassination and its aftermath; newspapers and magazines; documents related to the investigations of the assassination; and art works. The Museum completed a new Master Plan in late 2019 that included a conceptual road map for reimagined exhibition and dedicated education programming spaces. The Master Plan actively informs all institutional decision-making and guides the Museum's strategic investments and actions as it prepares for its next chapter post-pandemic.
Prior to the pandemic, the Museum welcomed more than 400,000 annual visitors from all fifty states and over 150 countries. In addition to serving a national/international audience, the Museum plays a vital role in the North Texas community by educating students and families about the local historical context and impact of the assassination on the city and nation.
Summary
The Marketing Manager will be responsible for working with a cross-departmental group of colleagues to create and implement a comprehensive marketing and communications plan for the Museum that focuses on dynamic and engaging storytelling and the creative and strategic use of digital platforms including social media, email and the Museum's website(s). The Manager will help shape institutional voice, create and implement an active social media presence, regularly monitor social media platforms and engage with digital audiences, draft email/newsletter copy, update the website and related tasks.
The Manager will also have a significant role in data collection and review, especially related to KPIs for the website, emails and social media. He/she will be expected to monitor and report on progress towards established goals. The Manager will develop communications strategies to drive online traffic to ticket sales and membership opportunities and he/she will develop content for, and maintain, day-to-day activity across all social media channels.
Essential Responsibilities
Digital Communications (75%):
Institutional communications (10%):
Data capture and reporting (10%)
Media relations (5%)
Required Knowledge, Skills and Abilities
Benefits
The Sixth Floor Museum offers a full benefit package including medical, dental, vision, STD/LTD, life insurance 401(k) match, vacation, sick, and personal time off.