Mars Incorporated
Trade ROI Manager (Finance)
Newark, NJ
This role is responsible executing the customer investment strategy through the creation of tactical trade promotion optimization recommendations and strategic reassignment of trade funds that improve ROI for assigned channel/customer group. Delivering these efficiencies will come from the creation of and leveraging of insights that define the trade promotion narrative for assigned customer/channel and synthesis of insights internally to influence trade architecture improvements. Success in this role means all stakeholders understanding how they invest today and where they need to shift investments tomorrow in order to deliver better ROI for customers, consumers, and Mars Wrigley.
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