Center for Adoption Support and Education
Chief Marketing Officer (Project Management)
Develop, design, and implement a comprehensive marketing plan.
Develop and execute the strategic marketing and communications plan for all program areas across channels, including mobile platforms, video, and social media.
Responsible for brand management and ensuring brand identity, messaging and strategy are infused across the organization's disparate programs.
Collaborate with cross-functional teams to ensure marketing initiatives support broader programmatic initiatives.
Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
Work closely with the senior management team to identify opportunities for revenue growth and implement cutting edge marketing initiatives to support revenue goals.
Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing programs.
Analyze data and market trends to make informed decisions and continually optimize marketing strategies.
Knowledge of cause marketing concepts, including planning, segmentation demographics, public relations, database analysis, digital marketing and direct marketing required.
Oversee the daily management of the Marketing team including budgeting, planning and staff development. Promote a culture of continuous improvement and collaboration.
Develop and oversee media and public relations activities to create brand awareness.
Oversee and evaluate market research/new industry opportunities and adjusts marketing strategy to meet changing market and competitive conditions.
Ensure the organization's message is distributed across channels and to targeted audiences including mobile platforms, video, and social media.
Stay abreast of nonprofit and financial services trends to inform brand strategy and seek innovative ways of storytelling.
Develop and execute marketing strategies to drive traffic, new partner and donor acquisition, as well as other philanthropic support for the organization.
OTHER DUTIES AND RESPONSIBILITIES:
Attends, leads and constructively contributes to a variety and internal and external meetings such as: management meetings, staff meetings, etc.
Keeps abreast of and maintains expertise on issues related to marketing.
Performs other related duties as may be required.