California School Boards Association
Digital Media Specialist, Communications (Finance)
Maintains content calendar to ensure timely publication.
Assesses, defines, creates, and implements a well-defined plan for CSBA's digital strategy including ways to improve multimedia communication.
Builds and maintain CSBA's social media and online presence.
Conducts data analysis and reporting for meaningful metrics (KPIs, Analytics, SEO).
Updates social media accounts with relevant articles, videos, and blogs.
Produces videos, graphics, and other creative visuals for use on social media, the web, and print to support CSBA.
Establishes procedures for social media postings.
Reviews and implements processes to facilitate breaking news alerts.
Creates, edits, and updates HTML /CSS websites.
Designs and formats websites with troubleshooting experience.
Conducts online media searches and general research for departments on key social media and web related topics.
Attends and participates in professional group meetings; stays abreast of new trends and innovations in digital media; researches emerging products and enhancements and their applicability to Association needs.
Reads and demonstrates an understanding and adherence to CSBA values, policies, and practices.
Demonstrates respect, honesty, and professionalism at all times.
Assists the Chief Information Officer with special projects as assigned
Performs other duties as assigned
SUPERVISORY RESPONSIBILITIES
This position has no supervisory responsibilities.