Senior Business Manager, New Business Development (Sales)
The Senior Business Manager, New Business Development is a strategic sales leader responsible for driving growth across private label and branded product lines within the retail sector. A key focus of this role is new business development—identifying, cultivating, and securing opportunities with new customers to expand JBSS's market presence and revenue base.
This individual will lead new business acquisition efforts by proactively identifying prospective retail partners, developing tailored pitches, and converting leads into long-term customers, grows and manage existing accounts, ensuring continued performance through strategic planning, execution of sales initiatives, and collaborative customer engagement, and serve as a customer expert and trusted advisor, delivering insights, solutions, and innovations that align with customer needs and JBSS objectives.
Functions of the Position:
- Responsible for achieving new business development plans through new customer identification and acquisition.
- Manages plans for assigned retailer accounts, including: (1) product distribution, (2) shelf and perimeter merchandising, (3) pricing objectives, and (4) promotional plans.
- Develops effective annual customer plans (product, price, promotion, and place) that deliver the agreed annual sales plan.
- Provides quarterly and annual customer forecasts (pounds and dollars) to maximize procurement, manufacturing, and logistics efficiencies.
- Fosters collaborative partnerships with all retail accounts.
- Uses the customer leadership model to earn trust, create direction, drive alignment, execute with excellence, and deliver results.
- Collaborate with internal functional partners (marketing, operations, R&D, etc.) during the business development process.
- Ensures timely and accurate completion of all action plans.
- Develop all presentations and business reviews for customer meetings.
- Coordinates support from others to ensure presentations are effective and meet expectations.
- Leads and manages broker partnerships.
- Provides clear direction and feedback, using quarterly scorecards to hold brokers accountable for headquarter and retail results.
- Monitors and analyzes in-store market conditions for all accounts by category, including JBSS and competitive items.
- Reviews product, price, promotion, and placement activities.
- Manages trade spending investments to achieve maximum effectiveness within the assigned budget.
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Anticipates problems and opportunities to protect current business and capture incremental growth with retail accounts.
Education, Experience, and Knowledge:
- Bachelor's degree or equivalent is required.
- Five to eight years of extensive sales management experience across multiple trade channels, including broker management.
- Direct account experience with large national retailers is required.
- Broker sales experience as a regional manager in one or more companies is preferred.
- This position requires approximately 60%-70% travel.
Skills and Competencies:
- Strong analytical skills with the ability to interpret sales data and develop compelling presentations.
- Experience in key account management, sales training, brand management, or internal staff functions is a plus.
Additionally, we provide a comprehensive benefits package that reflects our commitment to support the well-being of our colleagues and their families. This includes health benefits, professional growth support, generous paid time off benefits to support work/life balance, retirement benefits, and other programs to support financial wellness. A full listing of our extensive benefits package can be found on our company website, located here: https://jbssinc.com/careers/.
JBSS is an Equal Opportunity Employer:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
