Public Relations Specialist - Register Expire 9/10/2022 (Creative Design)
Salary Range: $43,860-$72,024
This position is located within the Parks, Recreation & Cultural Affairs Department but may be used for vacancies in other departments.
Purpose of Classification:
Responsible for daily coordination of content and reporting for DeKalb County's official social media platforms and serving as a content editor for the DeKalb County website in an effort to promote programs and activities in an assigned department.
The following duties are normal for this position. The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.
Creates content for DeKalb County social media platforms, including photos, graphics, video and text;
Develops social media strategies, plans and reports. Produces other digital content as needed. Coordinates social media feeds and other content on the DeKalb County website. Develops and implement county-wide social media and communication campaigns. Monitors effective benchmarks for measuring the impact of social media programs and analyzes, reviews, and reports on effectiveness of campaigns in an effort to maximize results;
Track performance of digital content and develop monthly reports regarding performance of digital properties. Ensures that digital content meets all applicable branding standards, plain language standards, style guidelines and reflects organizational values and priorities; implements strategy for content tagging and search engine optimization.
Creates print and online content to publicize and promote department programs, facilities, events, or objectives; researches and verifies information; produces and publishes newsletters, calendars, brochures, and flyers; monitors; takes photographs for use in content; and writes or edits official department announcements, emails blasts, press releases, letters, or posts.
Plans, organizes, and staffs community outreach programs and events; arranges and conducts special events, contests, ribbon cuttings, facility tours, educational programs, and activities specific to assigned department; secures locations, dates, and sponsorship needed; prepares activities and materials; recruits and supervises event volunteers; and coordinates set-up, staffing, and implementation of program/event plans.
Represents department as a spokesperson; maintains relationships with community partners; attends community events, expos, or meetings on behalf of the department; responds to inquiries from the media or the public; and serves on committees to facilitate community outreach.
Provides data reporting related to department programs and activities; compiles data related to program participation, costs, and community feedback; conducts surveys to collect community input; tracks inquiries; and prepares reports.
Operates a personal computer, cell phone, and other equipment to enter, retrieve, review or modify data, utilizing word processing, design, editing, spreadsheet, database, presentation, Internet, e-mail, social media platforms or other software: and operates general office or other equipment as necessary to complete essential functions.
Communicates with department staff, city officials, supervisor, other employees, schools, community groups, news media, the public, and other individuals as needed to coordinate work activities, review status of work, exchange information, or resolve problems.
Bachelor's Degree in Journalism, Public Relations, Communications, Advertising, Digital Communications, Marketing or a related field required; two years of experience in public relations, writing, photography, videography or social media management experience; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.
Specific License or Certification Required:
Must possess and maintain a valid Georgia driver's license.