Kofax
U21-227 Analyst Relations Manager (Marketing)
Job Purpose
The Analyst and Influencer Relations Manager will report directly to the Senior Director, Corporate Communications to manage communication channels to help increase reach, engagement and sentiment for the corporate brand by leveraging B2B relevant social media platforms as well as B2B reference management sites and sales tools.
Key Responsibilities
This multi-faceted role resides within the brand and corporate marketing department, managing the following areas:
Manage the global Analyst Relations (AR) program.
The successful candidate must have a firm grasp of the analyst industry and its unique concerns as it pertains to the IT enablement of businesses, as well as the ability to be an effective influencer to the entire relevant analyst community. This position requires 5+ years of experience working in or with leading analyst consulting organization at senior levels, including Forrester, Gartner, IDC etc. The analyst and influencer relations manager will craft a cohesive analyst outreach and nurture strategy and program ensuring the optimum level of company interaction across all relevant coverage areas in horizontal and vertical markets. He or she will:
Primary Responsibilities:
Influencer/Social Media Marketing
While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.
Qualifications
Other Responsibilities
Interfaces
Key stakeholders:
Key Performance Indicators
Skills and Knowledge Required
Kofax, Inc. is an Equal Opportunity Employer M/F/Disability/Vets